hmmbird Design participated in Louisville, Kentucky’s Park(ing) Day to help promote and recruit for Home of the Innocents Therapeutic loving Foster Care Program (TLC). The pop-up space was created with a chalk-drawn rug and suitcase chairs. Because many of the children in foster care come to temporary homes with their belongings in trash bags the suitcases represent a more substantial place to hold their possessions. hmmbird Design and some employees at TLC sat in the space and talked to the public about foster care.
All the materials used were either found or purchased at the thrift store. The fabrics used were old curtains, the legs were from broken chairs, and the cushions from a thrown-out couch. The chairs were sold after Park(ing) Day and the money was donated to Home of the Innocents.
Equally, Yours was a multimedia project that promoted social change through art and connected local communities to social concerns and women artists in Kentucky. Equally, Yours was funded by The Kentucky Foundation for Women’s Art Meets Activism Grant. Kentucky artists’ works were featured on billboards around Louisville, KY, along with their name and the Equally Yours website address. The website offered more information about all of the artists, their work, and their connection to the community. The second-year the billboards were connected with a bike route and map to view.
The project involved advertising, marketing, print design, web design, and grant writing. The images in the slideshow feature one of three media publications about the project, a sample of the billboards, the first website, and the website redesign for the second year. The grant afforded the cost of the billboards and printing and Maloney Outdoor Advertising and Associated Posters graciously donated the cost of the billboards and printing for the second year.
Christa is responsible for launching an innovative and important project, Equally Yours, which has brought meaningful public art into view as billboards across Louisville, Kentucky. Her dedication to Equally Yours, and especially to promoting the artists involved, has brought socially conscious art to the forefront of Louisville's radar.
Equally Yours Artist Rachel Seed
Christa is a gifted artist herself who through her insightful management of Equally Yours provided an opportunity for other Kentucky artists to publicly display their work in an unusual and very effective way.
